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Need. Know. Accomplish.
About.com is here to help users solve the large and small needs of everyday life. In May 2010, 85 million people* worldwide visited About.com for solutions to address a wide range of daily needs – from parenting, health care and technology to cooking, travel and many others.
About.com users are highly motivated. They are focused on accomplishing the goal at hand and look to About.com's 2.8 million pieces of original, highly relevant content in order to achieve a solution to their goal and move forward.
The About.com Guides who create our content are mission-driven and focused on helping our users address their needs. The Guides are credible experts in their fields who understand not only their areas of expertise, but also how users consume knowledge on About.com in order to meet the diverse needs that arise in their everyday lives.
The combined power of trusted expert content and a user-focused site helps the About.com user to efficiently and effectively navigate the "Need. Know. Accomplish" process that arises whenever a need surfaces. For over 14 years, About.com has been the trusted way for our users to solve the large and small needs of everyday life.
About.com facts:
- Founded in 1996, About.com was acquired by The New York Times Company in 2005
- About.com is one of the most visited sites on the internet, with 2.8 million articles on 70,000 topics, written and updated by a network of nearly 800 expert guides who are driven to help you accomplish your goal in a moment of need
- About.com received 46 million unique visitors per month in the U.S in May 2010**
- 11 of About.com's channels rank among the top 10 ad supported sites according to comScore Key Measures, May 2010.
* About Metrics, May 2010
** Source: comScore, May 2010