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About.com Health Expands Its Online Community with Calorie Count Groups
NEW YORK, Oct 14, 2008 (BUSINESS WIRE) -- About.com Health (www.about.com/health), which is among the top three consumer health Web sites in the U.S. (September 2008 Nielsen Online), announced today the launch of Calorie Count Groups, a free online social dieting network that allows members to connect and communicate about topics of interest, and motivate each other to achieve health and weight goals. Calorie Count Groups is the latest addition to About.com Health's Calorie Count Web site, which provides guidance and support to dieters, information on foods, exercise programs and dieting tools. Calorie Count passed the one million member mark in August.
"More and more people are embracing social dieting as an effective method of weight loss and maintenance," said Igor Lebovic, director, Calorie Count. "Calorie Count Groups allows members to benefit from the knowledge and experience of others and provides an environment through which they can share tips and lend support."
Using Calorie Count Groups, members can also create their own public or private groups and connect with people who share similar interests, live in nearby neighborhoods or have common goals. Thus far, approximately 26,000 Calorie Count members have joinedmore than 300 Groups in categories such as Motivation and Challenges, Foods and Cooking, and Losing or Gaining Weight, among others.
Since 2005, Calorie Count members have collectively lost over 1.3 million pounds - the equivalent of 85 adult elephants, nine Boeing 737 aircrafts and almost three Statues of Liberty.
About About.com
Founded in 1996, About.com is one of the Web’s leading producers of original content. The site’s expert Guides provide users with accurate and unbiased information to help them live happier, healthier and more successful lives.
In March 2005, About.com was acquired by The New York Times Company (NYSE: NYT), a leading media company with 2007 revenues of $3.2 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 16 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
Contact:
Erica McDonald, 212-204-1724, E-mail: emcdonald@about.com