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ABOUT GROUP NAMES MITCHELL KREUCH AS SENIOR VICE PRESIDENT, SALES
Responsibilities Include Overseeing About Group's Overall Sales Strategy, Programming and Targeted Revenues
NEW YORK, April 28, 2010 - The About Group, a part of The New York Times Company, announced today that it has named Mitchell Kreuch as senior vice president, sales. As a key member of the About Group senior leadership team, Mr. Kreuch will manage and oversee all online sales efforts including strategy, programming and after-sale account support. Additionally, he will be responsible for achieving targeted advertising sales revenues.
Mr. Kreuch brings 20 years of professional sales experience to the About Group. Most recently, he was the vice president of sales for the Eastern and Midwest regions at MySpace, Inc., where he oversaw sales teams in New York and Chicago, and managed and maintained relationships with key clients from the consumer packaged goods and telecom categories, among others.
In his new role, Mr. Kreuch will report directly to Cella Irvine, president and C.E.O., the About Group.
"Mitchell brings significant digital sales experience that will contribute to our continued success," said Ms. Irvine. "Last quarter the About Group's advertising revenues rose 30 percent due to strong growth in both cost-per-click and display advertising and we look forward to building on this significant achievement."
Before MySpace, Inc. Mr. Kreuch was regional vice president, sales, at Yahoo!, Inc. where he was responsible for sales in the entertainment, travel, telecom, consumer electronics, retail and political categories across search, display and Yahoo!'s Performance Advertising Network.
Mr. Kreuch holds a B.A. from Denison University.
About The About Group
The About Group comprises the Web sites About.com, ConsumerSearch.com, UCompareHealthCare.com and Caloriecount.about.com. About.com is one of the Web's leading producers of original content. The site's expert Guides provide users with accurate and unbiased information to help them live happier, healthier and more successful lives. ConsumerSearch.com analyzes expert and user-generated consumer product reviews and recommends the best products to purchase based on their findings.
UCompareHealthCare.com provides dynamic interactive tools that enable users to measure the quality of healthcare services. Caloriecount.about.com offers weight management tools, social support and nutritional information to help users achieve their diet goals.
The About Group is part of The New York Times Company, a leading media company with 2009 revenues of $2.4 billion, includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company's core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.
Contact:
Erica McDonald, 212-204-1724, E-mail: emcdonald@about.com